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Dodge Demon Ad Campaign

THE CAMPAIGN





PRINT ADVERTISEMENT












FACEBOOK CAROUSEL






OUTDOOR BOARD






DEALER BOOKLET












Description

This project was completed in collaboration with Dean Oram from the Richards Group. The Dodge Demon is fast and furious and has the ability to accelerate from 0 to 60 mph in 2.3 seconds. To find this specific target market, the ads needed to highlight the Demon's features.

Take Aways

I didn't know a lot about muscle cars before this project, but it was fun learning about the target market for this product and catering a campaign towards them.


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