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Maza Indian Grocery



LOGO





STATIONERY PACKAGE







SUBSIDIARY LOGOS





PURATEA EXTENSION: PACKAGE DESIGN







PURATEA EXTENSION: IN STORE DISPLAY





BRAND STANDARDS







Description

Corporate identity for an Indian grocery called Maza. The henna pattern to works as brand vocabulary and is consistent throughout. Subsidiary brands were also created continuing the brand language with variation.

Take Aways

Using a Wacom tablet made it easy to create smooth lines which was especially helpful for the henna design. I enjoyed extending the brand into subsidiary brands and learning how the DNA of the brand can carry over into the product design, and in store display.


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