ALONG FOR THE RIDe

Today even the smallest gesture of support means something. At a time when brands are pulling out of Pride, Nissan is pulling up. In this campaign we wanted to show the variety of ways to show support–Because it’s not enough to talk about pride, this year we’re pulling up for it.

In the creation of this campaign it was crucial for the LGBTQ+ community to be represented authentically at every stage from concept, to direction, to edit, to color, to to mix.