La-Z-Boy TV
La-Z-Boy had been working with Kristen Bell to revitalize its image for a few years. And her bubbly, keep-it-real charm was working. Then, a global pandemic forced people to spend a lot more time at home. All of a sudden, "Live Life Comfortably," took on a whole new meaning. One that was a little more...personal. Working remotely with a fantastic team, we guided La-Z-Boy to their first post-pandemic broadcast campaign, which invites people to see their living rooms as more than a utility or showcase, but a place where a lot of life actually happens.
Copywriting by Erna Adelson
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