La-Z-Boy digital + social rebrand

 La-Z-Boy wanted to refresh their digital and social presence to create a cohesive, modern and sophisticated brand image that would stand out amongst competitors. By establishing a color palette, typography style and specific image treatment, we delivered a campaign that helped evolve the perception of La-Z-Boy from a recliner brand to so much more.

Copywriting by Erna Adelson

For Pinterest, we created an interactive look-book so people could explore the huge range of styles that La-Z-Boy offers. In the look-book, we added AR filters to see what the piece will look like inside of your home.

We created a Facebook Experience that would invite people to stop scrolling and discover their design style through a quick Buzzfeed style personality quiz.